It was a perfect setup for prairie dogs; we had a big shade tree to our left, three of us in line on portable benches, with a big colony stretching away before us. Stephen Shen was on the left, Gordon Marsh in the middle, me on the right. Interestingly, all three of us were shooting the .204 Ruger cartridge: Stephen a Savage 116, while both Gordon and I were shooting Ruger No. Ones, his in blue/walnut and mine stainless/laminate.
It wasn’t universal; Bill Green was off the right, popping away and having a ball with a semi-auto .17 HMR . This was Gordon and Bill’s annual prairie dog shoot out of Cheyenne, hunting with Craig Oceanak and Nick of Timberline Outfitters. It was my second shoot with them; for Stephen, CEO of Vector Optics, his first ever. We had other rifles, .223s and .22-250s. However, except for Bill, who clung to his .17 HMR and walked in some amazing shots, the .204s did the majority of the work. There are many excellent varmint cartridges, so it struck me as unusual that three among our foursome were shooting .204s…but I think we made good choices.
It’s often said that the .30-30 Winchester has “taken more deer than any other cartridge.” Axioms like this are hard to prove and I can’t prove this one. Over the years, I’ve taken deer with numerous different cartridges…but only a handful with a .30-30.
Even so, I think it’s probably true. Introduced in 1895, the .30-30’s original 160-grain load barely hit 2000 feet per second, slow by today’s standards…but faster than any black powder cartridge. Compared to the large-cased cartridges of the day, the .30-30 was a tiny little thing. Early users quickly learned that its new smokeless propellant harnessed a lot of power and flattened trajectory. The .30-30’s also-new jacketed bullet penetrated well and offered a new dimension to bullet performance: Expansion.
In the euphoria over this newfound velocity the .30-30 was often used for large game, elk, moose, and even big bear. Undoubtedly, it still is, and with perfect shot placement (and, in its traditional lever-action platform, with fast repeat shots) it will get the job done. However, in 1895 and today, deer are America’s most widespread and popular big game. The .30-30 was quickly found extremely effective on deer-sized game…and remains so today. No one can estimate how many millions of deer have fallen to .30-30s. Winchester has made 7.5 million Model 94s, most of them in .30-30, and millions still in use. Add in hundreds of thousands of lever-action .30-30s from Marlin, Mossberg, and Savage; a few slide-actions, and a major sprinkling of single-shots. The .30-30’s rimmed case is probably best-suited to traditional tubular-magazine lever actions, but it was chambered to a surprising number of early bolt-actions!
Despite the many cartridges that are faster, shoot flatter, and harness more power, the .30-30 remains among our best-selling cartridges. Perhaps more surprising, it remains among the top cartridges in reloading die sales. Admittedly, this is partly because there are so many .30-30 rifles out there. However, I think it’s also partly because the .30-30 remains a useful hunting cartridge, with relatively light recoil and deer-killing efficiency.
Suddenly everybody wants one…and most manufacturers produce them!
In my 40-year career in this business, I’ve seen a lot of cartridges come and go. The introduction of a new cartridge is usually accompanied by serious marketing efforts, but they don’t always work, and success seems a bit random even though most cartridges work as advertised. I’ve seen a fair number of good cartridges do poorly right out of the starting gate, and I’ve seen cartridges enjoy immense popularity even though they’re similar to good cartridges that are already on the market. The 6.5mm Creedmoor is an anomaly, though—I don’t recall seeing a cartridge that sort of rolls along for a full decade and then skyrockets into popularity.